Creative software solutions that set the standard across multiple industries.
Your designs strike the perfect balance between form and function. Impressive work!
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SteamSteam is the most popular gaming platform, notorious for the pile of games people buy and never play. Our permissionless redesign empowers game collectors to become fans.
This looks amazing, and now I feel disappointed that the design isn’t like this.
The Steam interface wastes space, it’s hard to read, and it hides information. To make it more engaging, we had to fix the foundations: information architecture, task flow, and presentation. The result of ruthless prioritisation, our design system balances information density with visual appeal for clarity at a glance.
Steam gamers collect more games than they can play. Their attention is scarce, but games have no way to compete for it. Our game page reminds you why you bought it in the first place, and includes trivia, a contributor list, and other little details that transform you from a collector to a player to a fan.
If you enjoy a game, you want to know who made it and what else they’ve made. It’s not easy to explore through Steam. Inspired by Plex, we added a contributor section to each game and company page, and gave each person a page of their own. Jump from game to contributor to company to game and back again.
BalancedBalanced challenges lazy crypto software with an interface even new investors can understand, and aggregates every finance feature worth using into a single app.
This has got to be the easiest, user friendly application I’ve ever had in cryptocurrency. Seriously. It’s like watching the internet evolve.
Crypto apps are hard to use, and you often need many. Portfolio, wallets, charts, exchanges, loans, and opportunities to earn. Balanced gives you access to everything from one place, with widgets that are easier to use and more customisable than the apps they represent.
People use money markets to earn and borrow. Sounds simple, but it usually isn’t. The apps are complex, spread information across dozens of pages, and force you to use one blockchain at a time. We limited ours to a single page that helps you learn through action and even borrow across chains.
We designed the Balanced loan for one blockchain. Three years later, it had to support many. We didn’t want to limit the app to one chain at a time or force people to relearn it, so we introduced panel-level blockchain selectors that built upon our existing design.
Balanced launched with a crypto loan for the bnUSD stablecoin. You had to keep your risk inside the reward range, avoid liquidation, and worry about rebalancing. We didn’t understand it until we added dynamic sliders that work like a calculator. Play with them for a moment, then everything clicks.
ICON ecosystemICON was the core blockchain for Balanced and Omm until 2025. Its small audience limited their potential, so we designed an ecosystem to attract people with taste.
PARROT9 are next-level designers in their own league. WhyICX.com is the cleanest and most well put together landing page I’ve seen in this industry
When you verify a crypto transaction, you use a blockchain explorer. But they’re made for developers, so it’s often unclear what a transaction was for, how much money moved around, or where it went. Our transaction page makes the core details easy to scan with a bespoke design style for each asset and action.
People read less than 20% of the words on a page, so crypto websites put zero effort into them. They act like every visitor is already an investor and skip the sales pitch. High-commitment actions need long-form content, so we created an educational site that gave people a reason to care about the ICON ecosystem.
Case study: How to design a blockchain website that converts
People have to encounter with your brand 7 times before they recognise it. If every touchpoint looks different, you don’t have a brand at all. We used the same colour balance across the WhyICX website, ICON Dashboard, and various app concepts to make sure every interaction felt as consistent as possible.
Voter apathy affects every governance system, even in crypto. ICON paid contributors through voting rewards, but people rarely voted outside the top 3. We made it easy to see what each team was working on and what they’d already contributed, so you could support the people who deserved it most.
OmmOmm was a money market designed as a simple alternative to the industry leaders. It pivoted to liquid staking in 2023 before it retired in 2025.
UX design is the absolute best out there, easy to use and understand.
People fumble their way through software and click buttons they don’t read. You could lend and borrow through Omm, but one is riskier than the other. To distinguish between them, we made actions and information green for lending and purple for borrowing — a decision that defined Omm’s brand identity.
People are more likely to read and trust information that looks aesthetic, so we made the Omm blog as pleasing to look at as the app and website. Blog images often dilute a brand, but our consistent use of colour and bespoke illustrations made Omm’s brand cohesion impressive to behold at scale.
Most money markets are rigid, and more complex than they need to be. It’s easy to put your money at risk because you don’t understand the consequences in advance. Informed by our work on Balanced, we designed a money market with a 0-100% risk scale and an interface that helps you learn through action.
People new to crypto need to start at step one: get a wallet and add funds to it. It’s easier to manage an inbox than a private key, so Omm integrated an email wallet service called Bridge. Another PARROT9 project, we designed Bridge with Omm in mind so it would complement the app rather than conflict with it.
