Our solution

Learn about the problems we solve to improve websites.

Content

People read less than 20% of your content.2

3 4 5
Heatmap of a webpage that shows how people read online

People scan webpages in an F-shaped pattern.3

People miss content in the right-hand column.4

80% of people only read the headlines.5

People don't read online. They scan for information in an F-shaped pattern, and barely see 20% of the words. If the content looks useful, 16% of people will pay more attention. But self-absorbed content won’t engage anyone.

Concise, scannable, and objective content performs 124% better than average.6 To help your readers extract information, we’ll reduce your content to the essential details, make it scannable, and use simple language so they don't have to think.

UX Design

People abandon difficult tasks after 30 seconds.7

Bad UX example
30s
Hard task flow
30 seconds
vs
Good UX example
10s
Easy task flow
10 seconds

On the Internet, your competition is one click away. If people can’t complete a task on your website within 30 seconds, they leave. They don’t care about you or your business goals. They’ve got a job to do.

People are 86% more likely to buy from businesses that make shopping simple.8 To help your customers, we identify their top tasks and optimise your website so they can achieve those tasks faster, and with less effort.

An example of a visually appealing website
UI Design

94% of people don’t trust poorly designed websites.9

You have 0.05 seconds to make a first impression.10 For 94% of people, it’s all about visual appeal. If they don’t like your design, they won’t trust you. And they’ll leave. Only 12% give second-rate websites a second chance.11

75% of people think good-looking content is more credible.12 To help you boost your credibility, we’ll simplify your website's layout and navigation, refine your branding, and improve the visual appeal.

A second example of a visually appealing website
Responsive Design

67% of people leave websites that aren’t mobile-friendly.13

An unoptimised image of a parrot.
Original image
771 KB
vs
An optimised image of a parrot.
Optimised image
374 KB

Over 4 billion people browse the web on a mobile device.14 Sites that aren’t optimised for smaller screens burn through their data and slow them down, so 67% leave. 40% of people would rather shop with a competitor than suffer through a broken website.15

Over 90% of customers are likely to return if you offer a superior mobile experience.16 To make your website mobile-friendly, we’ll optimise your images, simplify the layout and navigation, and improve touch targets.

Compression performance
Lower is better

2x
Image compression
1.5x
Codebase compression
Baseline
Performance

87% of people abandon purchases after a 2 second delay.17

On the web, speed is everything. 40% of people leave if a website hasn’t loaded in 3 seconds,18 and 87% abandon checkout pages after a 2 second delay. People don’t wait. Even your cute loading screen won’t entice them to stay.

52% of online shoppers are more loyal to businesses with fast websites.19 To speed up your website, we’ll optimise your data and move it to a content delivery network (CDN), so people can access it in an instant – no matter where they are in the world.

Server response time
Lower is better

3x
CDN 450ms
Baseline
Traditional 1500ms
SEO

91% of people only view the first page of search results.20

0.4%

Page 4

1.1%

Page 3

4.8%

Page 2

91%

Page 1

Your website needs to appear in search results so people know you exist. Results on the first page receive 91% of the traffic, and although 32.5% of people visit the first result, only 11.4% visit the third. The top spot is crucial, but you won’t get it by stuffing your website with keywords.

Search engines drive over 40% of online revenue,21 yet only 9% of webpages are discoverable through search.22 To improve your search ranking, we’ll optimise your content, and make your website mobile-friendly, faster, and more accessible.

Want some examples?

Learn how we’ve solved problems with design.

View our portfolio