Our solution
Learn about the problems we can solve to enhance your digital experience.
Reduce customer time and effort. It’s our secret for success.
Your website is business critical. If it isn’t designed for your customers, you won’t have any. It’s easy to believe your website is successful, yet 90% suffer from known usability issues.1
To succeed online, you need to help people finish their task as fast as possible. Design for how they use the web, not for how you want them to. Learn how people behave online and how we design for them.
On this page
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People read less than 20% of your content.
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People abandon difficult tasks after 30 seconds.
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94% of people don’t trust poorly designed websites.
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80% of people leave websites that aren’t mobile-friendly.
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87% of people abandon purchases after a 2 second delay.
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91% of people only view the first page of search results.
People read less than 20% of your content.2
People don’t read online. They scan for information in an F-shaped pattern, and barely see 20% of the words. If the content looks useful, 16% of people will pay more attention. But self-absorbed content won’t engage anyone.
Concise, scannable, and objective content performs 124% better than average.6 To help your readers extract information, we’ll reduce your content to the essential details, make it scannable, and use simple language so they don’t have to think.
People abandon difficult tasks after 30 seconds.7
On the Internet, your competition is one click away. If people can’t complete a task on your website within 30 seconds, they leave. They don’t care about you or your business goals. They’ve got a job to do.
97% of people have backed out of an online purchase because it was too hard.8 To help your customers, we identify their top tasks and optimise your website so they can achieve those tasks faster, and with less effort.
94% of people don’t trust poorly designed websites.9
You have 0.05 seconds to make a first impression.10 For 94% of people, it’s all about visual appeal. If they don’t like your design, they won’t trust you. And they’ll leave. Only 12% give second-rate websites a second chance.11
75% of people think good-looking content is more credible.12 To help you boost your credibility, we’ll simplify your website’s layout and navigation, refine your branding, and improve the visual appeal.
80% of people leave websites that aren’t mobile-friendly.13
Over 5 billion people browse the web on a mobile device.14 Sites that aren’t optimised for smaller screens burn through their data and slow them down, so 80% leave. 89% of people would rather shop with a competitor than suffer through a broken website.15
Over 90% of customers are likely to return if you offer a superior mobile experience.16 To make your website mobile-friendly, we’ll optimise your images, simplify the layout and navigation, and improve touch targets.
Compression performanceLower is better
87% of people abandon purchases after a 2 second delay.17
On the web, speed is everything. 53% of people leave if a website hasn’t loaded in 3 seconds,18 and 87% abandon checkout pages after a 2 second delay. People don’t wait. Even your cute loading screen won’t entice them to stay.
52% of online shoppers are more loyal to businesses with fast websites.19 To speed up your website, we’ll optimise your data and move it to a content delivery network (CDN), so people can access it in an instant – no matter where they are in the world.
Server response timeLower is better
91% of people only view the first page of search results.20
0.4%
Page 4
1.1%
Page 3
4.8%
Page 2
91%
Page 1
Your website needs to appear in search results so people know you exist. Results on the first page receive 91% of the traffic, and although 32.5% of people visit the first result, only 11.4% visit the third. The top spot is crucial, but you won’t get it by stuffing your website with keywords.
44% of people use a search engine to start their shopping journey,21 yet only 9% of webpages are discoverable through search.22 To improve your search ranking, we’ll optimise your content, and make your website mobile-friendly, faster, and more accessible.
Want some examples?
Learn how we’ve solved problems with design.